We live in the world of “special interest” groups.



  • AAA for motorists

  • NRA for gun owners

  •  AARP for senior citizens

  • NMA for power medical professionals

  • NAACP for African Americans etc..



Why are they so powerful? All the Associations have a common motto:


“United we stand, divided we fall!”


The answer is here at last for Asian-Americans! National Association of Asian-American Consumers

The Vision

The need for a gateway for Asian Americans into American Society was first conceived in the early days of the 1970’s by Daniel K. Kim, then an entrepreneur and Insurance Industry Executive. The premise of this vision was to create an organization that could use its power and resources to dedicate, provide. and pave the way for Asians to settle and grow into vital members of this great nation.



Nearly a half century from the original vision and a quarter century from its formal inauguration as a non-profit organization in 1987 we are now poised to take the explosive growth in the Asian American population base and the advancement in technology to bring this vision to life. Thus, the National Association of Asian American Consumers

Mission Statement

NAAAC will become a gateway by which Asian Americans can become actively involved in America’s dynamic marketplace in a convenient, affordable, and non-threatening way.

Strategies Statement



 An “Association of Associations”; One Voice for local and regional Asian American Associations

  • A source of collective purchasing power

  • A bridge for companies and Asian American Consumers

  • A source of information and protection for Asian American Consumers